There’s always great reading in Virgin Australia’s Voyeur magazine. The September issue is particularly relevant considering this eco-social Sew it Again project I’m undertaking in 2014 to repurpose natural fibre clothing for sustainable and ethical reasons.

The conscious consumption article Label Conscious by Clare Press outlines the reasons why many are rethinking the way we engage with our clothes since the Bangladesh factory disaster last year exposed nasty secrets associated with cheap fast fashion.

Press writes: “By definition fashion is built on the new, but even by its own standards change has been dizzying. Over the past five years we’ve seen a revolution in the way clothes are made, marketed and sold … Designers are producing more collections more quickly and the high street is knocking them off like never before … All this adds up to greater demand for and consumption of fashion at both the luxury and budget ends.”  Continue reading →