Tag Archives: Sass Brown

Sew 247 – Restyling existing garments

There’s always great reading in Virgin Australia’s Voyeur magazine. The September issue is particularly relevant considering this eco-social Sew it Again project I’m undertaking in 2014 to repurpose natural fibre clothing for sustainable and ethical reasons.

The conscious consumption article Label Conscious by Clare Press outlines the reasons why many are rethinking the way we engage with our clothes since the Bangladesh factory disaster last year exposed nasty secrets associated with cheap fast fashion.

Press writes: “By definition fashion is built on the new, but even by its own standards change has been dizzying. Over the past five years we’ve seen a revolution in the way clothes are made, marketed and sold … Designers are producing more collections more quickly and the high street is knocking them off like never before … All this adds up to greater demand for and consumption of fashion at both the luxury and budget ends.” Continue reading →

Sew 108 – Resewing existing clothing

Weird, eccentric, alternative, unusual, different, unique, junky, ragged, rustic, rough, bodgie, wasted, original, rad, scrappy, yuck, quirky, bespoke, creative … adjectives describing various results from taking scissors to existing clothes and resewing them.

There are professional designers creating cutting-edge clothing from upcycled materials all over the world, with the best collated by New York-based academic Sass Brown in her latest book Refashioned and website Eco Fashion Talk.

I’m an amateur, learning by doing, having a go with what I have, resewing rejected natural fibre clothing using home-sewing techniques and posting results on sewitagain.com every day this year.

One doesn’t have to look far to see evidence of clothing waste, millions of tonnes of it every year. Americans throw out 30kg of textiles per person per year, according to Elizabeth Cline in Overdressed: the Shockingly High Cost of Cheap Fashion. And at least half of donated clothing ends up being shipped overseas to African countries, according to Beverly Gordon in her book Textiles: The Whole Story. Continue reading →

Sew 99 – Upcycling for green thrift

Green thrift describes the action of upcycling old stuff for ecological and financial health … and wellbeing.

Start where you are, use what you have, do what you can. That’s what I’m doing right here, right now, using a few traditional sewing skills to adapt found clothing to demonstrate how we can all join the Fashion Revolution by upcycling.

Refashioning clothing that already exists makes good sense. The hard work has been done (zips, buttons, hems already in place), resources expended (cotton grown and spun, fabric woven and dyed) and dollars already spent when items were newly purchased. Continue reading →

Sew 41 – Heart in the right place

To liven up this cotton $2 op shop dress, I eco-dyed it along with some silk which was then used to lengthen hemline and embellish neckline along with beads.

I’m making it my business this year to reinvent existing clothing to demonstrate how using creativity and effort enables us to dress in a different, more mindful, way.

My inspiration comes from seeing and reading what others are doing around the world, as documented by people such as Sass Brown in her books Eco Fashion and Refashioned.

Brown also has a website ecofashiontalk.com and today posted an article about creative challenges involved in upcycling post-consumer waste. Continue reading →

Sew 40 – Changing clothes and habits

Skirt becomes one-shoulder dress by creating an armhole, lifting the hemline in a few minutes to create a second life.

I’m refashioning a garment a day as a creative way to distil wardrobes of clothing horded or rescued from op shops because I appreciate their intrinsic value as natural resources.

For me this is not just about remaking and selling clothes at places like Reverse Emporium, it is about leading – demonstrating by actions – how simple old-fashioned home-sewing skills can empower us to dress in a different way.

My Sew it Again project emerged from postgraduate study with the Australian Rural Leadership Foundation through James Cook University which was transformative – it led to eco-leadership in an authentic space of my own making.

I’m tapping into a global sustainable fashion movement in the United Kingdom and United States which is raising awareness about where clothes come from and what is their true cost. Continue reading →

Sew 9 – Eco-fashion new values

A dress length that flatters your shape is a very individual thing. Below knee is unflattering for me, which is why I cropped the bottom off this dress and turned it into a collar.

There are some amazing ideas in Eco Fashion, a book by Sass Brown which chronicles sustainability leaders and their creations, and says one of the strongest trends in fashion is the expression of ecological, social and community consciousness.

But the forward by Geoffrey B Small who first recycled menswear in a Paris collection in 1996, pulls no punches: “Fast fashion, planned obsolescence, ignorance and waste rule.” Continue reading →