The Australian cotton industry has a cracking story to tell about its sustainability credentials, with pesticide use down by 95 per cent and water use down by 40 per cent according to Cotton Australia’s CEO Adam Kay.
Speaking at the Rural Press Club of Queensland in Brisbane today, Mr Kay said telling the story of Australian cotton to clients and customers enables the industry to take its place as a sustainable source of natural fibres – and face-down creeping competition from synthetic fibres such as polyester which is derived from petroleum.
Having begun its Best Management Practice program in 1997 along with environmental auditing, water-use efficiency measures and more recently the Better Cotton Initiative, the Australian industry is now sharing its story with global customers interested in sustainable natural fibres. View Mr Kay’s talk below.