Being mindful about consumption – of food, energy, clothing, technology, sweet stuff – leads to outcomes that are best for our selves and our world.

A recent Rabobank calculation found that every minute there are 158 new mouths to feed (and dress) in the world and that by 2050, on current trends, there will be just 0.5 hectares of land per person on the planet.

From my own research last year, this graph (below) from a FAO World Apparel Fibre Consumption Survey visually demonstrates the rate of fibre use increasing by 80 percent in two decades. The report is written from a consumption perspective on recession impacts but I interpret it as an overall warning because per capita consumption between 1992 and 2010 increased from 7 to 11kgs per person per year. Continue reading →