Am I imagining there is too much clothing in the world? We (in the west) have bulging wardrobes already and the shops are full of new season temptations, with slightly different prints, shapes and styles from the last.

People in the business of selling more do not want to hear talk of reduced consumption. They are selling newer, better, brighter, shinier, prettier. The recent opening of a Forever 21 fast-fashion store in Brisbane even made the Nine News nightly bulletin and Brisbane Times newspaper. As the story goes, it is all about ‘something new, something fresh every day’.

I am adopting an alternative approach to something fresh everyday. The Sew it Again project is posting something fresh every day by upcycling clothing that already exists, rather than buying new. It is a social-change project, based on the premise that the ‘greenest’ clothing is that which already exists in the world. By upcycling garments from our own and others wardrobes, we can have something ‘new’ created from reject or unworn garments.  Continue reading →