The coming to consciousness about what we wear on our bodies is being driven along by many factors – including popular culture icons engaging their profile and influence for greater good.

Pharrell Williams, of ‘Happy’ fame, is one such musician involved in a fashion initiative that is turning plastic and ocean waste into desirable clothing under the G-Star RAW for the Oceans collection launching this month. Read more in this 1 Million Women article by Bronte Hogarth.

Another popular musician Will.i.am is stepping out too, in sharply tailored suits made by Coca-Cola funded reuse initiative Ekocycle with fabric created from recycled plastic bottles, as reported by Ecouterre magazine and in the video below.  Continue reading →